Hi guys,
Here is the list of things that you need to have printed out for your job folder for Tuesday.
1. Select 10 business / logos (these can be people you know or people you don't - if you don't know them...more research!)
2. You need to have at least three pages of research on each company (more if good:) If you can't find information about them...look at products (30 printed BW pages minimum)
3. You need to have one page (8.5x11) printed for each company of images that are associated with the company / this is basically idea sketching about where you want to the brand to head EX. If I was doing visual research for South Home Air Conditioning & Heating. I would pull in pictures of product / homes / kids playing / retro air conditioning logos / system maps / wind maps / thermometers / penguins / season icons / snowmen. You will need these printed out in color and 10 pages minimum.
4. You need to have one paragraph per business written or where you plan to take the logo design. These need to be in GillSans 10 pt for the body copy and bold for the name of the business.
*Again, remember that you are not going to be showing these to clients just yet. You will have to be ready to pitch the direction to me. We are trying to teach you about good logo design at the moment...the pitch to an actual client will come later. Also keep in mind some of the harder logos to create original design for - churches / flower shops / photography businesses. If you are going for one of these businesses consider yourself forewarned.
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